About Samantha Newton – Founder

SAMANTHA NEWTON founder of Magenta Core HR

Straight-Talking HR That Works for Businesses

With over 20 years of experience, I’ve built my career on solving complex people challenges, driving organisational change, and helping businesses navigate HR with confidence. As the founder of Magenta Core, I take a no-nonsense, results-driven approach to HR—offering practical solutions that actually work, not just policies that sit in a folder gathering dust.

I founded Magenta Core because businesses deserve HR that makes a real impact—not just another tick-box exercise. After working in high-pressure corporate environments, I saw firsthand how traditional HR often fails to deliver practical solutions. That’s why I created Magenta Core—to bring businesses straight-talking, results-driven HR that actually works.

Who We Work With

We support businesses across multiple industries, including:

🔹 Fast-growing startups needing a strong HR foundation.
🔹 Established businesses looking to improve employee retention and compliance.
🔹 Corporate teams needing expert leadership development or restructuring support.
🔹 Specialist industries such as automotive, engineering, tech, and professional services.

If you have employees, people challenges, or HR headaches—you need Magenta Core.

What People Say About Samantha & Magenta Core

Samantha Newton, founder of Magenta Core, has built a reputation for straight-talking, results-driven HR. Alongside a team of trusted HR professionals, she delivers practical, no-nonsense support that businesses rely on.

Here’s what leaders, managers, and industry professionals say about working with Samantha and the team at Magenta Core:

These testimonials can be seen on Samantha's personal LinekdIn profile

“Samantha is an outstanding HR consultant—pragmatic, knowledgeable, and truly invested in her clients' success.” – Julie Doel-Jones, Appleton HR

“Sam played a pivotal role during a major transition at Williams Racing. Her professionalism, compassion, and ability to solve complex issues made all the difference.” – Justin Webber, Williams Racing

"Samantha was always my go-to for HR support. Even when she wasn’t my direct partner, she went above and beyond to support me and my team.” – Danny Lowe, Williams Racing

"She builds trust and rapport effortlessly. Her calm, fact-based approach makes her an invaluable asset to any business.” – Victor de Oliveira, Andretti Racing

“Her expertise and support made a significant impact—Samantha is professional, approachable, and exactly what businesses need.” – James Pritchard, AALTO HAPS Ltd

“Sam has a rare ability to balance business needs with genuine compassion. She handled complex situations with ease, always finding the best outcome.” – Marti Oldfield, The National Trust

Let’s Talk

HR should be simple—and make your business better.
Need urgent help, a full overhaul, or ongoing strategy?
Book a free consultation and let’s tackle your HR issues before they become costly.
Discover how Magenta Core can support your business.

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